Custom Square Cardboard Boxes

 You have worked hard to build your brand. Becoming a trusted essential oil company for thousands of consumers required to research, capital investment, and many sleepless nights. But just because you've achieved success doesn't mean you can start to deviate. Innovating and getting into the latest trends will keep you at the forefront.

Packaging Essential oil boxes

Essential oils are currently an $ 18 billion industry and on track to grow to $ 33 billion by 2027. Oils are making their way into myriad and varied products, from ointments to lotions, foods, and cosmetics. Truth be told, the oils themselves are only one part of your operation. Your custom printed essential oil packaging boxes and labels should speak as loudly as your products.

Essential Oil Packaging Trends

Take a look at what's happening with packaging trends across multiple industries, not just essential oils. These are some of the biggest packaging trends in 2020.

Personalized Packaging: People want to feel that the products they buy "get" them as a friend would. Products that are related to a certain lifestyle and celebrate important events make consumers much more likely to buy such products, such as beer companies that camouflage cans during hunting season or car companies that offer paint jobs in customers' favorite colors. Think about how you can link this marketing concept to your essential oil packaging.

Private / Store Brands: Brand loyalty may seem like an old-fashioned concept, but it's actually alive and well, and it's especially high among millennials. Although there are more options than ever for each product, consumers are looking to simplify the number of choices they make. Having a brand that you already know and like for many different products makes shopping less demanding. How can you make your essential oil brand a household name?

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Honesty and authenticity: Consumers want to trust the products they buy. Clear labeling is not only good practice, it is expected by buyers. Are your essential oil labels clear and straightforward?

Respectful with the environment: having recyclable packaging and labels and/or made with sustainable materials is a great attraction for younger consumers. Now more than ever, people want to know that their purchases are not negatively impacting the environment. In an effort to be more environmentally conscious, shoppers are looking for trusted brands that genuinely care about sustainability. Does your packaging communicate this value?

Vintage style: If a product looks "retro" or evokes a specific era, it gives it an air of legitimacy and longevity. Additionally, harnessing nostalgia helps personalize the product for people of particular generations. While this is a trend, it is an interesting point. What are you doing to promote your brand so that it is set for long-term marketing success? Your packaging plays an important role in this endeavor.

Color - Striking, dramatic color, and well-thought-out design consistent with your brand can capture the attention of customers. While staying true to your brand, what can you do to ensure that your packaging and labels stand out from the competition and capture the attention of buyers?

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Bottling your essential oils

Once you bottle your essential oils, you want them to stay as fresh as possible for as long as possible. Informing your customers to store their oils in a cool, dark, and dry place encourages responsibility, but not all customers will store their oils properly. Going one step further to protect your product with the right packaging will mean more repeat customers.

For pure essential oils, you'll want to use glass or aluminum bottles with tight-fitting lids. Since pure essential oils are strong and powerful, remember that rubber and plastic parts can be destroyed by prolonged contact. Traditionally, amber or cobalt blue glass has been used to protect oils from sunlight, but aluminum blocks sunlight completely. Of course, glass is less expensive, but depending on your clientele, an aluminum bottle can be a selling point and is well worth the expense.

For diluted essential oils, such as lotions that contain oils, the plastic will hold up well. Polyethylene terephthalate (PET) plastic has extremely low permeability and can easily store products containing essential oils. But before placing a large order of any container, request a sample to see how it will react.

Depending on the size of your bottles, you may need to be smart about your use of space or rely on external packagings, such as bags or boxes, to properly represent your brand with brand graphics. As for the bottles themselves, wrap-around or shrink labels will offer the largest surface area for creating attractive designs and will have the added benefit of blocking UV sunlight. If your bottles have caps, such as on a European dropper style bottle, you also have the option of endpoints for additional branding.

For boxes, upper and lower labeling machines can streamline production work. Whether you need to label small boxes meant to hold a single dropper bottle or a box meant to hold dozens of bottles, a machine that can handle any size box and apply multiple labels at once means greater efficiency and more product you can place. on store shelves.

Explore essential oil bottle labelers

Once you've decided on your bottle type, label size, and label design, it's time to get the right equipment to ensure all bottles are applied well and labels are always straight.